Aatish Bhattacharya is one of the leading Fashion Choreographer, renowned Model/Beauty
Pageant Grooming Expert, Page 3 Fashion Personality, Celebrity Show Host and
now a Tollywood/Bollywood Film Actor. For past 12 years, he has choreographed
numerous Fashion Shows, Fashion Events, Beauty Contests, Brand Promotion,
Product Launches & Model Management and Models Shoot all over India.
He also groomed
and nurtured many such students who are well established as actors and models
in the Mumbai and Kolkata industry on today’s date. He has also organized &
directed Fashion Shows for top fashion institutes in India like NIFD, NIFT,
INIFD etc.
He was invited
by Ministry of Tourism- Govt. of Chattisgarh and Govt. of Jharkhand to organize
the Fashion Shows. Meaningless to say, these shows which were staged under his
direction were superb and highly appreciated by the audiences as well as the Indian/international
media.
Some of
Aatish Bhattacharya’s prestigious Fashion Shows and Events includes
1. Nepal
Fashion Week 2014, Kathmandu
2.
Fashion
Show 2014: NIFT, Bhubaneswar
3.
CITI
Mart Show 2014, Kolkata
4.
Fashion
Show 2014: INIFD, Kolkata
5.
Fashion
Show 2013: INIFD, Kolkata
6.
Annual
Award Ceremony : Raja Udyog Ltd. Jharkhand
7.
Grand
Gala Dinner: Cable Operators Association of Bangladesh in 2013 and many more
Looking at his
deep involvement and rich experience in the fashion industry, we decided to
meet him and took the interview. He spoke his heart out to us about the career
he has always wanted to pursue and the directions he has decided to take. He
has shared few points which are really helpful for the future aspirants in the
glamorous field “Fashion Choreography”
alternatively known as Catwalk
Choreography.
Q1. About Fashion Choreography in simple
word….
Aatish: It is all about showcasing the designer's
dream on stage in the best possible manner.
Q2. Main role of the profession….
Aatish: As a Fashion/
catwalk choreographers, we play a crucial role in the cadence, theme, feel and
design of fashion runway shows. In other word, Fashion choreographer is
basically the Show Director. Today,
designers are keen on hiring talented choreographers because they know that
choreographers are essential to ensure the success of their shows.
Q3. Working with main people @industry ….
Aatish: 1.
Fashion
Designers
2.
Models
3.
Stylists
4.
Make
Up Artists
5.
industry connoisseurs
Q4. Any requirement of talent /education
for the line….
Aatish: Any
choreographer should start his/her career as a model first in order to attain
basic experience before building the rest of his/her knowledge. With that being
said, not any model can develop into a choreographer because it is an
independent form of art that requires talent.
A choreographer
simply brings to life the vision of the designer or a brand. The most important
talent is to have ear for music and the ability to comprehend the way the
designer visualizes the show.
An aspiring
candidate is suggested to undergo a formal training in a fashion school to
acquaint him with the knowhow of the industry. Practical knowledge in itself is
the biggest qualification.
Q5. Abilities mainly need for the
profession….
Aatish: 1.
Creativity,
2.
Self-confidence,
3.
An
inherent sense of rhythm and fashion
4.
Strong
personality,
5.
Managing
the crisis/ problems may crop up during the successful execution
of the show
6.
Ability to work under pressure,
7.
Being
a hard worker but most importantly having a friendly character.
Q6. Your career @ fashion Choreographer….
Aatish: I have started
learning choreography through personal experience back when I was a model.
Later on I kept building on my practical knowledge with a lot of researches and
online studies.
I was a huge fan
of the fashion field since a very early age. I used to watch any fashion
show on TV. The dream of becoming a professional model kept growing in the back
of my head and applied for modeling after the completion of schooling.
I never wanted
to have a mundane regular career. I'd chosen to be a choreographer to keep my
creativity and entrepreneurship spirit at its peak. It's been a good ride all
these years and I've enjoyed the trip thoroughly. My work as a fashion
choreographer gives me to lots of freedom to think and creativity to show my
talent which has been the mainstay of the entrepreneurial quest.
We, the ardent
fans of him wishes Aatish for the success in his future endeavors and hopes to see him
replicate his success everywhere else he tries his hand.
AKB