Wednesday, 23 September 2015

Aatish as a Fashion Choreographer


Aatish Bhattacharya is one of the leading Fashion Choreographer, renowned Model/Beauty Pageant Grooming Expert, Page 3 Fashion Personality, Celebrity Show Host and now a Tollywood/Bollywood Film Actor. For past 12 years, he has choreographed numerous Fashion Shows, Fashion Events, Beauty Contests, Brand Promotion, Product Launches & Model Management and Models Shoot all over India. 
He also groomed and nurtured many such students who are well established as actors and models in the Mumbai and Kolkata industry on today’s date. He has also organized & directed Fashion Shows for top fashion institutes in India like NIFD, NIFT, INIFD etc.
He was invited by Ministry of Tourism- Govt. of Chattisgarh and Govt. of Jharkhand to organize the Fashion Shows. Meaningless to say, these shows which were staged under his direction were superb and highly appreciated by the audiences as well as the Indian/international media.
Some of Aatish Bhattacharya’s prestigious Fashion Shows and Events includes
1.      Nepal Fashion Week 2014, Kathmandu
2.      Fashion Show 2014: NIFT, Bhubaneswar
3.      CITI Mart Show 2014, Kolkata
4.      Fashion Show 2014: INIFD, Kolkata
5.      Fashion Show 2013: INIFD, Kolkata
6.      Annual Award Ceremony : Raja Udyog Ltd. Jharkhand
7.      Grand Gala Dinner: Cable Operators Association of Bangladesh in 2013 and many more
Looking at his deep involvement and rich experience in the fashion industry, we decided to meet him and took the interview. He spoke his heart out to us about the career he has always wanted to pursue and the directions he has decided to take. He has shared few points which are really helpful for the future aspirants in the glamorous field “Fashion Choreography” alternatively known as Catwalk Choreography.

Q1. About Fashion Choreography in simple word….

Aatish:  It is all about showcasing the designer's dream on stage in the best possible manner.

Q2. Main role of the profession….

Aatish: As a Fashion/ catwalk choreographers, we play a crucial role in the cadence, theme, feel and design of fashion runway shows. In other word, Fashion choreographer is basically the Show Director. Today, designers are keen on hiring talented choreographers because they know that choreographers are essential to ensure the success of their shows.

Q3. Working with main people @industry ….
Aatish:     1.      Fashion Designers
            2.      Models
            3.      Stylists
            4.      Make Up Artists
            5.       industry connoisseurs


Q4. Any requirement of talent /education for the line….

Aatish: Any choreographer should start his/her career as a model first in order to attain basic experience before building the rest of his/her knowledge. With that being said, not any model can develop into a choreographer because it is an independent form of art that requires talent.

A choreographer simply brings to life the vision of the designer or a brand. The most important talent is to have ear for music and the ability to comprehend the way the designer visualizes the show. 
An aspiring candidate is suggested to undergo a formal training in a fashion school to acquaint him with the knowhow of the industry. Practical knowledge in itself is the biggest qualification. 

Q5. Abilities mainly need for the profession….
Aatish:      1.      Creativity,
            2.      Self-confidence,
            3.      An inherent sense of rhythm and fashion
            4.      Strong personality, 
            5.      Managing the crisis/ problems may crop up during the successful execution 
                  of the show
           6.      Ability to work under pressure,
           7.      Being a hard worker but most importantly having a friendly character.

Q6. Your career @ fashion Choreographer….

Aatish: I have started learning choreography through personal experience back when I was a model. Later on I kept building on my practical knowledge with a lot of researches and online studies.
I was a huge fan of the fashion field since a very early age. I used to watch any fashion show on TV. The dream of becoming a professional model kept growing in the back of my head and applied for modeling after the completion of schooling.

I never wanted to have a mundane regular career. I'd chosen to be a choreographer to keep my creativity and entrepreneurship spirit at its peak. It's been a good ride all these years and I've enjoyed the trip thoroughly. My work as a fashion choreographer gives me to lots of freedom to think and creativity to show my talent which has been the mainstay of the entrepreneurial quest.


We, the ardent fans of him wishes Aatish for the success in his future endeavors and hopes to see him replicate his success everywhere else he tries his hand.

AKB